A problem-solving service for brands
Using creativity, intelligence, cunning questions and a big bag of tips and tricks from 30 years of strategy experience to find more interesting answers to more challenging problems
Trusted by brands big and small
About me
I’ve been a strategist solving brand challenges for over 30 years now, and it’s been an amazing experience: launching and running agencies, advising clients, building brands, and creating some really memorable and effective creative work along the way.
In that time, I’ve won over 60 new business pitches and picked up a bunch of awards for effectiveness and creativity. But what I’m most proud of is when I help clients or agencies crack a gnarly brand problem, leaving them happier, more involved and more successful.
How I work
I can jump in at any stage of your brand journey, whether you need just a little help here and there, or want me to go from start to finish. I’m here to support you every step of the way. Together, we’ll dig deep to understand the heart of the issue and find a meaningful solution you can really count on.
1. Problem
Together, we'll figure out what the real challenge is for your business, brand, or customer. I’ll explore why it’s been tricky to solve and identify any roadblocks that are holding you back. I'll then uncover the insights that can help clear the path to success.
2. Promise
Next up, I'll define the promise your brand can make. We'll discuss why this promise is believable, distinct, and gives you a competitive advantage. Plus I'll look at what makes it valuable to your customers and how it aligns perfectly with your brand.
3. Definition
Now, it's time to think about how your brand can deliver on that promise, and how to do it consistently and credibly. I'll create a strategic and messaging framework that clearly sets out and communicates your brand's true value.
4. Delivery
Finally, I'll turn these strategic thoughts into something clear and actionable, building a solid plan that solves your problems and sets your brand up for long-term success in its market.
Problems I solve
Testimonials
"An exceptional strategist and human being, Sid's problem-solving abilities are second to none. His insights have been invaluable to our company, particularly in defining our new proposition and guiding our strategic direction."
The Brothers
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"So many of us don't have huge budgets to spend on agencies - nor should we, when we have someone as experienced, thoughtful and creative as Sid in our corner. Money much better spent. I highly recommend working with him if you can!"
Elin Roberts
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"What a lovely and talented man. Sid has an ability to frame a problem or issue creatively and quickly with a willingness to listen to all inputs. Sid is honest and direct with those around him and gets the best out of people, encouraging and drawing out views and ideas, which he builds into a fully connected strategy."
Steve Aldridge
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"Sid is an exceptional leader and creative strategist, demonstrating a rare and delicious combination of visionary thinking, provocative ideas, and the poetic articulation of those big ideas. Any brand/business would be fortunate to work with Sid. He is truly one of the best in the business."
Emily Rule
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